On March 6th, the 4th Textile Industry Design Innovation Forum 2024 intertextile Spring/Summer Noodle Accessories Exhibition was successfully held on the first day. This forum focuses on "design empowerment" and explores how to build an industry industrial design value system, promote the integration of textile and clothing industry design and manufacturing, and help the industry enhance its innovation, fashion, and competitiveness in industrial design, focusing on "design value, design theory and methods, design practice, and design platform".
This forum is hosted by the China Textile Industry Federation, jointly organized by the Productivity Promotion Department of the China Textile Industry Federation, the Textile Industry Branch of the China Council for the Promotion of International Trade, the China Textile Information Center, and the National Textile Product Development Center.
Xu Yingxin, Vice President of the China Textile Industry Federation and President of the Textile Industry Branch of the China Council for the Promotion of International Trade, Li Bo, Director of the Productivity Promotion Department of the China Textile Industry Federation, and Chang Qing, Vice President of the Textile Industry Branch of the China Council for the Promotion of International Trade, attended the forum. Qi Mei, Deputy Director of China Textile Information Center, presided over this forum.
Xu Yingxin stated in his speech that the textile industry, as an important pillar of China's economy, has always been a key area of national modernization construction. Looking towards the future, we need to use innovation as the driving force and design as the soul to promote the development of industries towards high-end, intelligent, green, and integrated directions. We need to accelerate the cultivation of new quality productivity in the textile industry, targeting basic problems, emerging fields, and future industries. Xu Yingxin stated that firstly, enhancing the leading ability of industrial innovation is the key to achieving high-quality development of the textile industry. Strengthen the systematic, forward-looking, and strategic layout of industrial design, gather strength, strengthen research, and effectively solve the problem of key points being stuck in the neck and cutting-edge points being pulled by the nose. The second is to strengthen the construction of design platforms and promote the sharing of design resources. Intensify the construction of industrial design innovation platforms, adhere to open thinking and diverse cooperation, promote efficient connection and integration of various innovation resources, and enhance the position and level of China's textile industry in the global innovation landscape. The third is to deepen the integration and development of design and industry, and build a fashion value system with Chinese characteristics. Guide industrial design to expand from simple product design to modern design services such as brand positioning, product strategy, product planning, and marketing, promote the innovative development and creative transformation of excellent traditional culture in clothing products and brands, and build a fashion value system rich in Chinese characteristics.
Industrial design plays an increasingly important role in enhancing manufacturing innovation, enhancing industrial upgrading, and shaping corporate competitiveness. Li Bo stated in his speech that the China Textile Industry Federation, as an industry platform, has always been committed to promoting the development of textile industry design. And a series of innovative explorations have been carried out. Since 2018, industry industrial design cultivation and evaluation work has been carried out, and a total of 42 industry industrial design centers/design enterprises have been evaluated. They have actively participated in the recommendation work of national industrial design centers. Currently, 36 textile and clothing enterprises have been rated as national industrial design centers, setting a benchmark for design innovation in the industry. Actively carry out industrial design themed exchange activities such as conferences, exhibitions, and training within the industry, build new industrial design platforms, and guide the innovative development of industrial design in the industry. He stated that in the future, driven by a highly interdisciplinary, cross disciplinary, and cross-cultural chain of integration and reconstruction, the industrial design of China's textile industry will be deeply related to technology, enhancing the ability of the fashion industry to provide precise services and expanding the value space of the industry.
In the theme forum segment, experts and scholars from the industry and well-known universities were invited, as well as representatives of industrial design centers with strong innovation capabilities and leading development levels in the industry, to jointly explore the development trends and innovation paths of textile industry design.
Lin Chenye, Deputy General Manager of Shanghai Bolu Industrial Design Co., Ltd., shared in "The Value of Design" how industrial design can effectively empower, practice brand building from the inside out, precise positioning from the surface to the inside, and systematic innovation from point to surface. He conducted typical product innovation case analysis on dimensions such as product homogeneity to characteristics, category from scattered to focused, and brand from fast selling to precipitation, and proposed design models under the industrial design innovation mechanism.
Zhou Jiu, Director, Professor, and Doctoral Supervisor of the Textile Design Research Institute at Zhejiang University of Technology, analyzed the development opportunities of the textile industry in the context of the digital economy in "Fashion Leading and Digital Empowered Textile Innovation Design", and explained the theory, methods, and processes of textile innovation design through case studies; A scientific and systematic in-depth analysis was conducted on the positioning of textile design, the importance of textile design, and how to carry out digital textile innovation design, providing more innovative thinking and new ideas for textile design under the new economic model.
Han Ying, the Design Director of National Industrial Design Center • Joyful Home Textile Co., Ltd., emphasized in her book "Design Drivers: Shaping New Era Enterprises and Products" how industrial design can assist enterprises in industrial upgrading and product development, explore the key role of industrial design in enterprise innovation, enhance product competitiveness, and stand out in the new consumer market. She shared the new product development process from a user centered, market oriented, and value oriented perspective, as well as the new product results achieved under design drive. She also demonstrated a joyful future development direction from the perspectives of "low-carbon leadership, health products, digital factories, and manufacturing brands".
The cultivation and evaluation work of China Textile Industry Industrial Design Center is led by the Productivity Promotion Department of China Textile Industry Federation, under the guidance of China Textile Industry Federation, and in collaboration with various professional associations. Zhu Lijuan, Deputy Director of the Popular Trends Department of China Textile Information Center, explained the definition, core values, responsibilities, design methods, design objects, and design thinking of industrial design in her sharing of the "Promotion of Cultivation and Evaluation of Industrial Design Centers in the Chinese Textile Industry"; Conduct a comprehensive analysis of the development effectiveness of industrial design; Finally, a detailed introduction was provided from an industry perspective on the purpose, application subjects, conditions, processes, and evaluation dimensions of cultivating and evaluating industrial design centers.
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